Effective Date: October 2025
Welcome to MindLifeUp.com (“we,” “our,” or “us”).
We deeply respect your privacy and are committed to protecting your personal data.
This Privacy Policy outlines how we collect, use, disclose, and safeguard your information in compliance with major international regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA).
By accessing or using our website, you agree to the terms outlined in this policy.
1. Information We Collect and Data Categories
We collect and process personal data to provide our self-improvement content, optimize user experience, and monetize the site through ethical advertising and affiliate activities.
Categories of Data Collected:
| Data Category | Examples of Data Collected | Collection Method |
|---|---|---|
| Voluntarily Provided Data | Name, email address, comments, or survey responses | When you subscribe to our newsletter, post a comment, or use a contact form |
| Usage and Tracking Data | IP Address, browser type, device identifiers, time spent on pages, referral source, and navigation patterns | Automatically collected via server logs and tracking technologies (Cookies) |
| Advertising and Affiliate Data | Cookie IDs, ad identifiers, and referral tracking data | Collected via third-party services (Ad networks, Google Analytics, Affiliate platforms) |
2. How We Use Your Information and Lawful Basis (GDPR)
We process collected data for the following purposes, specifying the Lawful Basis for residents of the European Economic Area (EEA) and the UK (GDPR):
| Purpose of Processing | Lawful Basis (GDPR) |
|---|---|
| To provide and improve our content and services | Legitimate Interest |
| To send newsletters and marketing communications | Consent (if you opt-in) |
| To analyze website traffic and performance (via Google Analytics) | Legitimate Interest |
| To display targeted and personalized advertisements (AdSense) | Legitimate Interest or Consent |
| To track affiliate link referrals and calculate commissions | Legitimate Interest |
| To comply with legal obligations and prevent fraudulent activity | Legal Obligation |
Note: We do not sell your personal information for monetary value.
3. Cookies and Tracking Technologies
We use cookies, pixels, and similar tools, which may be placed by us (First-Party) or by our third-party partners (Third-Party), to achieve the following purposes:
- Functionality: Ensure the essential operation of the website.
- Analytics: Analyze site performance and visitor behavior.
- Advertising: Deliver personalized and relevant advertisements.
Affiliate and Advertising Disclosure:
MindLifeUp engages in Affiliate Marketing.
When you click on certain product or service links, we may earn a commission at no additional cost to you.
Affiliate partners use tracking cookies to register our referral, and their data handling is governed by their own privacy policies.
Your Control:
For EEA/UK visitors, we utilize a Cookie Consent Banner to obtain your explicit consent before setting non-essential cookies.
All users can manage or disable cookies through their browser settings.
You can also review or change your cookie preferences at any time through the “Cookie Settings” link in our website footer.
4. International Data Transfers (GDPR)
Your personal information may be transferred to, and stored on, servers located outside your country of residence (including the United States), where data protection laws may differ.
We ensure that such international transfers are protected by appropriate safeguards, including:
- Utilizing Standard Contractual Clauses (SCCs) approved by the European Commission.
- Entering into Data Processing Agreements with our third-party partners.
By using our website, you consent to the transfer of your data as described in this section.
5. California Privacy Rights Act (CPRA) – “Sale” and “Sharing”
Under California law:
- “Sale” means exchanging personal information for monetary or other valuable consideration.
- “Sharing” means disclosing personal data for Cross-Context Behavioral Advertising (Targeted Ads).
We do not sell your personal data for monetary value.
However, we may “share” limited usage data with advertising partners (like Google AdSense) to deliver tailored ads and measure campaign effectiveness.
Right to Opt-Out of Sale or Sharing:
California residents have the right to direct us not to “sell” or “share” their personal information for targeted advertising.
To submit an opt-out request, please contact us at:
📧 privacy@mindlifeup.com
(Use the subject line “Do Not Sell or Share My Personal Information”).
6. Your Data Protection Rights
Depending on your location, you have the following rights regarding your personal data:
| Right | Description |
|---|---|
| Right to Access | Request a copy of the personal data we hold about you. |
| Right to Rectification/Erasure | Request correction of inaccurate data or deletion of your data (“Right to be Forgotten”). |
| Right to Withdraw Consent | Withdraw any consent previously given for processing. |
| Right to Data Portability | Request an export of your data in a structured, machine-readable format. |
| Right to Opt-Out | Opt-out of the “Sale” or “Sharing” of your data for targeted advertising. |
We commit to responding to all valid requests within 30 days (GDPR) or 45 days (CCPA/CPRA), as required by law.
7. Data Retention and Security
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by legal obligations (e.g., retaining transaction records for tax purposes).
We employ SSL encryption, firewalls, and secure hosting environments to protect your information against unauthorized access or disclosure.
However, no system is entirely foolproof — you use our website at your own risk.
8. Contact Forms and Data Storage
Information submitted via our contact forms is transmitted securely and stored on encrypted servers.
We periodically delete form submissions unless required for follow-up or legal reasons.
9. Children’s Privacy and Third-Party Links
Children’s Privacy:
Our website is not intended for individuals under 16 years old.
We do not knowingly collect data from minors.
If you believe your child has provided us personal information unintentionally, please contact us for immediate deletion.
Third-Party Links:
Our site may contain links to external websites that are not operated by us.
We are not responsible for the content or privacy practices of these third-party sites.
Please review their respective policies before submitting personal data.
10. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.
The latest version will always appear on this page with a new “Effective Date.”
11. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
📧 For Privacy Rights Requests & CCPA/CPRA: privacy@mindlifeup.com
📧 For General Inquiries: contact@mindlifeup.com
⚖️ Summary for Transparency
At MindLifeUp, your privacy is a foundational element of trust.
We collect minimal data, use it ethically, protect it securely, and ensure you have full control over your information.
Our mission is to inspire personal growth while respecting your digital freedom.